Fragrances and personal care for men

Hackett London's fragrances and personal care for men pair a high-concentration scent with a grooming routine built to last from morning to evening.

Concentration and character

An eau de parfum at 15% oil concentration lasts six to eight hours on skin without needing a top-up. The fragrances and personal care for men in the collection lean on woody-aromatic notes — vetiver, cedar and Calabrian bergamot, sourced from the Italian region that supplies much of the world's crop of that citrus.

The daily routine

An alcohol-free aftershave, formulated with aloe vera and 8% shea butter, calms razor irritation without leaving a greasy feel under a shirt collar. Rounding out fragrances and personal care for men, the range also runs to a fine-grain exfoliator and a moisturiser with SPF15 for daily use.

Building a proper routine

Order matters as much as the products themselves in fragrances and personal care for men: cleanser, calming aftershave, and the fragrance last, with at least ten minutes between skincare and scent so the alcohol doesn't clash with the concentrated essential oils in the balm.

Why concentration matters

The higher the oil concentration, the longer a fragrance holds on skin without repeated reapplication — which is exactly why fragrances and personal care for men from Hackett London lean on the stronger eau de parfum format rather than a lighter eau de toilette.

Where should you apply fragrance for it to last longer?

On pulse points — wrists, neck, behind the ears — where body heat releases the scent gradually through the day. Rubbing the wrists together afterwards is worth avoiding, since the friction breaks down the top notes and shortens how long they're noticeable.

Do fragrances and personal care for men from Hackett London work the same in summer as in winter?

Yes, the alcohol-free aftershave formula behaves the same regardless of temperature, though many add the SPF moisturiser in summer for the extra protection. In winter, the same balm alone is usually enough after shaving.