Fragrances and personal care for men

Hackett London's fragrances and personal care for men pair a high-concentration scent with a grooming routine built to last from the shower to the last meeting of the day.

Concentration and character

An eau de parfum at 15% oil concentration lasts six to eight hours on skin without needing a top-up. The fragrances and personal care for men in the collection lean on woody-aromatic notes — vetiver, cedar and Calabrian bergamot, sourced from the Italian region that supplies much of the world's crop of that citrus.

The daily routine

An alcohol-free aftershave, formulated with aloe vera and 8% shea butter, calms razor irritation without leaving a greasy feel under a shirt collar. The range of fragrances and personal care for men also runs to a fine-grain exfoliator and a moisturiser with SPF15 for daily use in sunnier climates.

Building a proper routine

Order matters as much as the products themselves: cleanser, calming aftershave, and the fragrance last, with at least ten minutes between skincare and scent so the alcohol doesn't clash with the concentrated essential oils in the balm. In warmer months, a light spritz on clothing helps the eau de parfum hold longer than it would on damp skin.

Where should you apply fragrance for it to last longer?

On pulse points — wrists, neck, behind the ears — where body heat releases the scent gradually through the day. Rubbing the wrists together afterwards is worth avoiding, since the friction breaks down the top notes and shortens how long they're noticeable.

Do the fragrances and personal care for men from Hackett London work the same in summer as in winter?

Yes, the alcohol-free aftershave formula behaves the same regardless of temperature, though many add the SPF moisturiser in summer for the extra protection. In winter, the same balm alone is usually enough after shaving.