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WHO: Freddie Blackett
WHAT: Founder of Patch
“There are millions of people who are like me, living in cities and struggling to reconnect with nature.”Freddie Blackett
For HKT’s newest collection, we’re spotlighting a curated selection of London’s most unique and creative entrepreneurs. These are the men of tomorrow who are leading their generation through change and innovation. Next in the series is Freddie Blackett, founder of Patch.
THE IDEA
After moving into his girlfriend’s already-furnished London flat in 2014, Freddie set about on the untouched balcony in a bid to inject some of his own personality into the space. A quick online search instantly turned his dream on its head when he realised that there was no service for urbanites that would allow him to order – and have delivered – the plants that he wanted. Two years later, he founded Patch.
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“The biggest thing I’ve learnt since starting Patch is the importance of trusting your instincts. Whenever I’ve not trusted them, I’ve lived to regret it.”
Freddie Blackett
THE COMPANY
Patch’s core aim is to bring the joy of gardening to everyone, especially clueless city dwellers who are new to the game. Whether you’re looking for a plant to brighten up your desk or seeking out an entire redesign of your garden, Patch partners with the best suppliers in the UK to bring each customer fresh, personalised ideas.
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“If I had to sum up my style in three words it would be: comfortable, classic and informal.”
Freddie Blackett
FREDDIE'S STYLE
Whether dressing for work or play, Freddie strives to strike the perfect balance between practicality and style, ready for whatever the day throws his way. Jeans, a T-shirt with an open shirt and his favourite go-to jacket are all staples in his everyday wardrobe.
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